Head of Brand Experience | Brand Strategy | Executive Creative Director
Every brand needs a compelling story.
I lead high-performing teams and agencies to connect emotionally with customers by delivering “moments that matter” at every consumer touchpoint.
Resulting in award-winning creative, and data-driven customer engagement that builds brand awareness, fuels nurture and increases demand.
As an experienced brand strategist and creative director I have had the good fortune, or maybe it has been fortitude, to lead brand transformation and create trailblazing brands for B2B and B2C companies at every stage of maturity in all aspects of brand development and demand generation.
I bring a proven methodology for leading brand transformation at scale for B2b and B2C brands. Which creates disruption in current markets and activates new categories for brands in transition due to M+A, new competitors, or new offerings.
Sometimes the brand work requires renaming, repositioning, and an entire brand relaunch. In some cases, it has been brand evolution, and at other times brand revolution.
Although the tools have changed the fundamentals have not.
People may forget a witty hashtag or your latest campaign, but they will never forget how you made them feel. Experiences are what create the real connections that lead to brand loyalty.
I excel in cross-functional settings, collaborating closely with C-suite and senior executives to identify the brand DNA and create a brand narrative to deliver competitive positioning and differentiated messaging, advancing the business objectives.
I have worked inside agencies, built and sold agencies, and for the past 8 years, I have been working inside corporations.
I have saved companies hundreds of thousands of dollars in agency fees. Becoming the in-house agency, directing and managing every aspect of Brand and Advertising.
I have built, inspired, mentored, and led high-performing teams of designers, web developers, content creators, and digital markers. Creating powerful 360-degree brand platforms that connect emotionally with customers through “moments that matter” at every consumer touch point.
My work drives award-winning creative, and data-driven customer engagement that builds brand awareness, fuels nurture, and increases demand.