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 Executive Creative Director | Brand Strategy | Brand Experience |  | Design Thinking

Drew-Allison.jpg

Every brand needs a compelling story.

People may forget a witty hashtag or even the best-testing points in your latest campaign, but they’ll never forget how you made them feel.

 

Experiences create the real connections that lead to brand loyalty.
 

Although the tools have changed, the fundamentals have not.

I am a veteran agency creative leader, co-founder of a Brand Strategy firm, and an NFC Ad-tech company. So on any given day, I am somewhat equal parts creative, and strategy, with the ability to simplify complex technologies into compelling brand stories.

I’ve had the good fortune – or maybe the fortitude – to lead brand transformation at scale, creating trailblazing brands for B2B and B2C companies at every stage of maturity.
 

I have deep empathy for people and Brands which enables me to uncover the essence of a company and express it in a way that creates relevance and differentiation.
 

I excel in cross-functional settings and bring a proven methodology for leading brand transformation in all aspects of brand development and demand generation.

  • Collaborate closely with C-suite and senior executives to identify the brand DNA and develop competitive positioning. 
     

  • Craft the high-impact messaging and brand narrative that advances the business objectives. 
     

  • Create disruption in current markets, or activate new categories for brands in transition due to M+A, new competitors, or new offerings. 

In some cases, it has been brand evolution, and at other times brand revolution. Requiring renaming, repositioning, and an entire brand relaunch. 

What can I do for you? Create powerful 360-degree brand platforms that connect emotionally with customers through “moments that matter” at every consumer touch point.
 

I’ve built, inspired, mentored, and led high-performing teams of designers, web developers, content creators, digital markers, and agencies. Resulting in award-winning creative, and data-driven customer engagement that builds brand awareness, fuels nurture, and increases demand. 

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