Head of Brand • Brand Strategy • Executive Creative Director • Design Thinking

I’ve had the good fortune – or maybe the fortitude – to lead brand transformation, creating trailblazing brands for B2B and B2C companies at every stage of maturity.

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In some cases, it has been brand evolution and, at other times, brand revolution, requiring renaming, repositioning, and an entire brand relaunch.

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I am an experienced Marketing team leader and agency veteran with a proven track record and methodology for operationalizing brand transformation at scale for companies in transition during times of growth: new competitors, new offerings, traversing or creating categories, pursuing IPO, or during M&A.

 
 
I have built and run agencies of my own and for others. As a co-founder of a brand strategy firm and an NFC ad-tech company, and through my passion and experience in tech, I am equal parts creative, strategy, and technology with the ability to simplify complex technologies into compelling brand stories.

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I excel in cross-functional settings, working closely with company executives and leaders across the company. Collaborating closely to isolate the brand DNA and create brand strategy and narrative to deliver competitive positioning and differentiated messaging.
 

I advance the business and its products by creating 360-degree brand platforms and scalable design systems that connect emotionally with customers through “moments that matter” at every touch point by aligning the brand story with the brand’s unique value.

 

This results in category-leading content, award-winning creative, and effective, data-driven customer engagement that builds brand awareness, fuels nurture and increases demand.