thinaire
thinaire is a transmedia mobile consumer engagement company in NYC. It provides a blended NFC, BLE, SMS, and QR platform that enables two-way interaction between brands and consumers through omnichannel media and their mobile devices.
Client
Thinaire Transmedia Network, Inc
Category
NFC Technology
Ad-tech
Type of Work
App Development
Brand Awareness
Brand Launch
Brand Strategy
Category Creation
Competitive Research
Design Thinking
Ideation
IoT
Logo Development
Naming
Persona Development
Positioning
Product Design
In 2011, I was part of the founding team at an NYC startup building an NFC-based company. The team comprised industry pioneers in advertising, brand strategy, media, mobile, technology, and transaction processing.
I was asked to build a new brand based on the business and technology strategies.
The journey was not without its challenges. We faced the monumental task of naming and trademarking the company, defining its positioning, simplifying the technology, creating messaging, and crafting the brand's story. These were not just tasks, but crucial steps that would enable advertisers, brands, and investors to quickly grasp the company's potential.
The result was a world-class brand that provided new revenue opportunities for global brands, advertisers, and media channels. It also changed consumer behavior by enabling unprecedented personalization and engagement through two-way interaction between brands and their audiences, driving mobile commerce, building brand loyalty, and amplifying social evangelism.
The thinaire Corporate Identity was awarded Gold by Graphis in its International Annual - Best of Design 2013
The thinaire pitch book