thinaire is a transmedia mobile consumer engagement company in NYC, providing a blended NFC, BLE, SMS, and QR platform enabling two-way interaction between brands and consumers through omnichannel media and their mobile devices.
Thinaire Transmedia Network, Inc
Type of Work
In 2011 I was part of the founding team at a NYC startup that was building an NFC-based company. The team was composed of industry pioneers in advertising, brand strategy, media, mobile, technology, and transaction processing.
The ask was for me to build a new brand based on the business and technology strategies.
It was a monumental task to name and trademark the company, define the positioning, simplify the technology, create messaging, and craft the brand's story to enable advertisers, brands, and investors to quickly understand the company's potential.
The result was a world-class brand providing new revenue opportunities for global brands, advertisers, and media channels. Changing consumer behavior by enabling unprecedented personalization and engagement through two-way interaction between brands and their audiences. Driving mobile commerce, building brand loyalty, and amplifying social evangelism.
The thinaire Corporate Identity was awarded Gold by Graphis in its International Annual - Best of Design 2013
The thinaire pitch book