Waters
Waters is the world's leading specialty measurement company focused on improving human health and well-being by applying high-value analytical technologies and industry-leading scientific expertise.
Client
Waters Corporation
Category
Scientific Equipment
Output
App Development
Brand Essence
Brand Launch
Direct Mail
Landing Page Design
Product Launch
Waters is one of those companies that is not a household name but whose products are at the core of and fuel many industries.
Waters' customers, stakeholders, and influencers all share the need for that crucial reason to believe. They range from C-suite executives seeking validation for their business decisions to scientists and lab managers who must be confident in the science to create results.
The challenge was to capture the company's essence and express its impact throughout the years while delving deep into the technology through six years of key projects and initiatives with the Marketing and Science teams.
Waters' depth and breadth were expressed across a suite of deliverables, ranging from print, video, presentations, and custom applications, that unified the company story in a consistent and compelling manner.
The Waters capabilities brochure was created to raise brand awareness at the highest level. It uses a timeline element to highlight milestones and Global impact.