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Waters

Waters is the world's leading specialty measurement company focused on improving human health and well-being through the application of high-value analytical technologies and industry-leading scientific expertise.

Client

Waters Corporation

Year

2013

Category

Scientific Equipment

Type of Work

App Development

Brand Essence
Brand Launch

Direct Mail

Landing Page Design

Product Launch
 

Waters is one of those companies that is not a household name but whose products are at the core of and fuel many industries.

 

Waters' customers, stakeholders, and influencers all share the need for that crucial reason to believe. They range from C-suite executives seeking validation for their business decisions to scientists and lab managers who have to be confident in the science to create results.

 

The challenge was to capture the company's essence and express the impact the company has made throughout the years while delving deep into the technology across 6 years of key projects and initiatives with the Marketing and Science teams.

Waters' depth and breadth were expressed across a suite of deliverables. Ranging from print, video, presentations, and custom applications that unified the company story in a consistent and compelling manner. 

This brochure was created to be at the highest level of awareness. Using a timeline element to highlight milestones and Global impact.

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