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FoodLife is an innovative, multi-city, fresh-fast-casual, market concept fusing digital platforms with physical retail. FoodLife delivers fresh, authentic, and inspired food and beverages, exceptional service, and unprecedented ease of use and personalization, to modern savvy consumers’ daily, on-the-go lifestyles.


LFB Enterprises

Baltimore, MD




Food and Beverage: Fast Casual

Type of Work

App Development

Brand Awareness
Brand Launch
Brand Strategy
Category Creation
Competitive Research

Design Thinking
Demand Generation
Employee Engagement



Logo Development

Persona Development
Product Design


I was approached by the founders of FoodLife to create a viable world-class brand during the earliest stages of the concept. In addition to developing the more traditional elements of brand positioning and visual expression, I was asked to deliver innovation around the food-tech side of the business.

The result was the creation of a completely unique offering. The fusion of the traditions and familiarity of the great neighborhood market with state-of-the-art technology and innovation of Apple retail stores. A brand with 360 customer engagement: in-store, in and out-of-home, and across physical mediums, applications, devices, and all channels.

The approach enabled cutting-edge personalization and two-way interaction between the brand and its customers. Analytics and consolidation of in-store, in and out-of-home, website, mobile, social, and application data captures user activities, preferences, and goals for food, nutrition, and fitness. 

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